ABOUT US

NIRVANA is a private Belgian company that provides comprehensive consulting services to business owners and entrepreneurs who aspire to achieve high performance and profitability. We offer customized, feasible and premium solutions in various fields of business management and in different sectors in Europe. Our services target strategic precision, operational efficiency, effective risk management and sustainable success.

 

We work together with our clients to improve their way of doing business, to seize the opportunities and to secure a yielding growth.  We also support them to better adapt to new business dynamics in the rapidly evolving global economy.

OUR NAME AND LOGO

Our name and approach are inspired by the idea of Nirvana and its Noble Eightfold Path.

 

Nirvana refers to profound awareness and wisdom that lead to liberation from the vicious circle of life that induces suffering. It is the final removal of the disturbing mental elements, which obstruct a clear state of mind, together with a state of awakening nurtured by ethics. We support our clients in breaking the vicious circle of past shortcomings and failures and realizing their full potential for future achievement. The Noble Eightfold Path comprises eight principles that guide one to Nirvana. They indicate a holistic approach in alleviating suffering and achieving success. They are all linked together, and each helps cultivate others. Our services and style rightly reflect this interconnectedness.

 

The light beams in our logo represent the principles of the Eightfold Path while the one in the middle indicates attaining Nirvana itself.

 

man walking along high-rise building

1. Right View

Buddhism: Right view simply means to see and understand things as they really are.

Marketing: The Buddha Marketer takes time to see the world from the customer’s point of view and clearly understand their needs and wants.

 

a right and deeper understanding of reality

 (Responsibility)

 

Address what needs to be modified or changed

 

Data and analysis, insights

 

2. Right Intention

Buddhism: Right intention is a commitment to ethical actions to produce a desired outcome.

Marketing: The Buddha Marketer delivers with complete integrity and the best interests of the customer in mind.

 

 

 

Marketing: Communication according to the principals of “right speech” is indeed the hallmark of righteous marketing and the building of long term customer relationships. The Buddha Marketer understands that communicating truth in a way that connects with the hearts and minds of consumers delivers positive reactions.

Consulting:

 

4. Right Action

Buddhism: Right action refers to deeds that involve bodily actions. It means to respect the belongings of others, and act kindly, compassionately, and honestly.

Marketing: Going beyond the initial delivery of a marketing message, the Buddha Marketer realizes that the way a business conducts itself is an important aspect of marketing. When customers are treated well, they become loyal and refer others to the business through word of mouth. Online social networks like Facebook, Twitter, Linked In, and Google+ have taken word of mouth to new heights, making a dedication to superb customer service that much more important.

Consulting:

 

5. Right Livelihood

Buddhism: Right livelihood means that one should earn one’s living in a righteous way and that wealth should be gained legally and peacefully.

Marketing: The Buddha Marketer is concerned about company ethics and the behavior of everyone in the company. A company’s culture and mission are the foundation of the company’s brand.

Consulting:

 

6. Right Effort

Buddhism: Mental energy is the force behind right effort. Wholesome energy fuels self-discipline, honesty, benevolence, and kindness.

Marketing: By incorporating positive mental energy into marketing activities, the Buddha Marketer positions the company as trustworthy, resulting in a growing base of loyal long-term customers.

 

 

7. Right Mindfulness

Buddhism: Right mindfulness is the mental ability to see things as they are instead of interpreting them in relation to other thoughts and experiences.

Marketing: The Buddha Marketer is able to leave bias behind and truly get into the mind of consumers.

Cultivating positive states of mind

 

8. Right Concentration

Buddhism: Concentration is described as singular focus, meaning a state where all mental faculties are unified and directed onto one particular object.

Marketing: The Buddha Marketer concentrates focus on its customers, because continuous observation and research leads to the best possible understanding of consumer behavior.

pen near black lined paper and eyeglasses

OUR APPROACH

Like our name, our approach is also inspired by the idea of “nirvana.” Although it is commonly associated with the teachings of Siddhartha Gautama (a.k.a. Buddha), nirvana basically denotes release from a state of suffering in all Dharmic traditions of India. It refers to a profound awareness and wisdom leading liberation from the vicious circle of life that induces suffering. It is the final removal of the disturbing mental elements, which obstruct a clear state of mind, together with a state of awakening nurtured by ethics.

 

Our consulting services, similarly, aim to bring a profound awareness and a clear business perspective through data-driven analysis, bespoke management strategies, extensive experience and business coaching with positive energy. Thus, we support our clients to break the vicious circle of past shortcomings and failures and to realize their full potential for future achievement.   

 

 

Our business ethics and style are similarly adopted from the Noble Eightfold Path, the eight practices developed by Buddha to lead one to Nirvana. They are all linked together and each helps cultivate others.

 


Right View means to see and understand things as they really are. At NIRVANA, we take time to understand our clients’ point of view and their real needs. Through informed and extensive analysis, we explore what has gone unnoticed and bring to our clients the right perspective(s) on ensuring their business thrive.

  1. Right Intention is a commitment to ethical actions to cultivate a desired outcome. At NIRVANA, we act with integrity in all aspects of business and we constantly pursue the best interest of our clients.
  2. Right Speech involves speaking truthfully, friendly and gently. At NIRVANA, we tell the truth and communicate in an open, candid and positive way.
  3. Right Action signifies acting kindly and honestly while respecting the belongings of others. At NIRVANA, we conduct business with fairness, sincerity and respect. We definitely refrain any improper action or attitude that may harm our client’s business, competitiveness or reputation
  4. Right Livelihood denotes that one should live with no direct or indirect harm to others and that wealth should be gained legally and peacefully. At NIRVANA, we believe that our responsibility goes beyond business and market regulations. We truly care others and do not involve in any business that may bring harm to society, humanity or the environment.
  5. Right Effort refers to developing and sustaining positive states of mind whereby one’s energy is boosted to achieve self-discipline, success and happiness. At NIRVANA, we incorporate positive energy, constructive approach and informed insight into our consultancy efforts to address complicated problems of business management and development. With our expertise and experience, we seek to deliver our best to our clients.
  6. Right Mindfulness is about developing a genuine awareness of the thoughts, feelings and actions through which people interact with the world. At NIRVANA, we prioritise emphatic and forthright communication to be truly aware of our clients’ conditions, ability and limits as well as to leave bias and assumptions. We believe that such a mental and emotional ability is key to reveal and realize our clients’ business potential.
  7. Right Concentration indicates gaining a singular focus where all mental faculties are unified and directed onto one particular object. At NIRVANA, we put our mental focus on our clients’ needs, aspirations and challenges. We stay focused on enhancing their performance and delivering the most satisfactory and viable solutions.  

 

In brief, the eight elements of the path are:

  • correct view, an accurate understanding of the nature of things, >>>>
  • correct intention, avoiding thoughts of attachment, hatred, and harmful intent,
  • correct speech, refraining from verbal misdeeds such as lying, divisive speech, harsh speech, and senseless speech,  >>> INTEGRITY
  • correct action, refraining from physical misdeeds such as killing, stealing, and sexual misconduct,
  • correct livelihood, avoiding trades that directly or indirectly harm others, such as selling slaves, weapons, animals for slaughter, intoxicants, or poisons, >>>> CARE
  • correct effort, abandoning negative states of mind that have already arisen, preventing negative states that have yet to arise, and sustaining positive states that have already arisen, >>> POSITIVE
  • correct mindfulness, awareness of body, feelings, thought, and phenomena (the constituents of the existing world), and
  • correct concentration, single-mindedness >>>> CLIENT FOCUS

 

Nirvana Consulting empowers organizations through tailored business solutions in management, development, international trade, and digital transformation, ensuring success and growth in a complex business landscape.

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Address

Excelsiorlaan 31

Zaventem, 1930

Contact

info@nirvanaconsulting.be